Report it To Stop It

Problem: Public transport safety concerns.

‍Opportunity: The launch of Project Guardian for reporting sexual harassment on public transport.

‍Solution: Report it to Stop. The film was launched both as a TVC and on interactive platforms where viewers are asked to select whether or not they would report the harassment as it gradually escalates throughout the film. Actor Olivia Colman narrates what is happening, and repeatedly asks you: “Would you report it?”

Results: Over 13 million views, 12,000 website visits on day one, and increased reporting with a 40% rise in arrests. Media coverage includes BBC2 TV and BBCRadio2, with The Guardian highlighting the campaign's success.

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