Role: Lead Creative
Agency: Lean Mean Fighting Machine
Client: Unilever
Problem: Following online recipes can be challenging while cooking.
Opportunity: Engage with the food community by offering practical solutions, rather than just content.
Solution: Handy is a web app that solves the problem of messy screens while cooking. Handy utilizes gesture control technology, allowing users to follow YouTube recipe videos without touching their screens. With a simple swipe in front of their webcam, users can control the recipe, making cooking easier and more enjoyable. Handy quickly gained popularity in the baking and tech communities.