Project DeClone
A brand and awareness campaign for the launch of Toni & Guy products on the UK’s shelves. Social & YT
Credits
Goals
The Problem?
How do you launch a heritage brand into an oversaturated market where younger audiences are completely indifferent to traditional hair care ads?
The Solution.
We Turned London Fashion Week into a stage for rebellion and pivoted "salon perfection hair" to a raw tool for Gen Z and Millennial self-expression.
Project De:Clone is a high-impact campaign designed to shatter the "style mold" and celebrate the individual.
The Result:
We didn't just sell hairspray; we sold the tools to un-clone yourself.
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