I make brands feel boldly human, and impossible to ignore, from concept to campaign.
With a hitch for fashion, technologies, social trends witty thinking and bold humour, I operate as a creative that can grasp human emotions but also an operational pragmatic person that can convert that into business goals with latest AI tools. I’ve spent the last 7 years at Monks the global benchmark for production and AI.
I know your time is tight, so here are a few 'selected wins'
- Scaled TikTok hair trends to 3.8B views (1M in a single week)
- Built a public-safety campaign that boosted reporting by 40%.
- Collaborated with top talent like Olivia Colman
- Led the 'TikTok Transition' for 1 major global brand.
- Leading the 'AI Transition' for major EMEA clients.
Brands: Booking.com, Pernod Ricard, Google, L’Oréal, Samsung, TikTok, Unilever, TfL, and many more....
In my spare time I investigate art in my side projects, culture and the connection between behaviour and technologies. I also like to give talks on this topic!
If you're ready to embark on a creative journey with passion and purpose, let's make some magic happen together.
Associate Creative Director | Media.Monks
Amsterdam, Netherlands
July 2019 - Now
[Senior Creative from July 2019, promotion to Associate Creative Director in July 2021]
Clients: Booking.com Eurovision, HP, Pernod Ricard, PVH, L'Óreal, Nike, Miele, Sanofi, TikTok, Unilever.
Freelance Creative Lead / Creative Strategy Lead
London, United Kingdom
April 2018 - July 2019
Agencies: Analog Folk, Ogilvy, Spark 44, McCann Enterprise, Joint, Wunderman, Small Media, VML, BMB, Langland, Mullen Lowe Profero.
Clients / Projects: Luxury and FMCG. Jaguar, Boots, Lay's, Nivea, Kettle, Ribena.
Creative Lead | M&C Saatchi
London, United Kingdom
September 2013 - March 2016
Clients: Transport For London, Unilever, Konami, Natwest, Boots, Toni&Guy
Senior Creative | LEAN MEAN FIGHTING MACHINE LTD | Then M&C Saatchi
London, United Kingdom
May 2011 - June 2013
Clients: Uniliver, DeBeers, Heineken, Strongbow
Creative | Fallon
London, United Kingdom
April 2010 - April 2011
Clients: Cadbury, Orange, The Natural Confectionery Company.
