I make brands boldly human and impossible to ignore.
My career bridges high-craft London storytelling (Fallon, M&C Saatchi, McCann) with the tech-forward innovation of Monks Amsterdam where I lead multidisciplinary teams.
Strategically savvy. Visually crafty.
The Shortlist:
Scale: Orchestrated TikTok trends to 3.8B views.
Impact: Boosted public-safety reporting by 40%.
Future-Proofing: Leading the AI Transition for major EMEA clients.
Partners: McArtgurGlen, L’Oréal, TikTok, Unilever, Booking.com.
I also give talks and lead projects on behavioral storytelling. Let’s connect and build something significant.
Creative Director // MONKS
Amsterdam, Netherlands
July 2019 - Now
Clients: Lead work & Creative Team Managment across McArthurGlenn, Booking.com, Eurovision, HP, Pernod Ricard, PVH, L'Óreal, Nike, Miele, Sanofi, TikTok, Unilever.
Freelance Creative Lead / Creative Strategy Lead
London, United Kingdom
April 2018 - July 2019
Agencies: Analog Folk, Ogilvy, Spark 44, McCann Enterprise, Joint, Wunderman, Small Media, VML, BMB, Langland, Mullen Lowe Profero.
Clients / Projects: Luxury and FMCG. Jaguar, Boots, Lay's, Nivea, Kettle, Ribena.
Creative Lead // M&C Saatchi
London, United Kingdom
September 2013 - March 2016
Clients: Transport For London, Unilever, Konami, Natwest, Boots, Toni&Guy
Senior Creative // LEAN MEAN FIGHTING MACHINE LTD
London, United Kingdom
May 2011 - June 2013
Clients: Unilever, DeBeers, Heineken, Strongbow
Creative // Fallon
London, United Kingdom
April 2010 - April 2011
Clients: Cadbury, Orange, The Natural Confectionery Company.
