Created by Fire

The Problem?

How do you convince traditional whisky enthusiasts with "locked-in" preferences to try a new Scotch in a saturated market?

Opportunity:

Leverage the unique, craft-heavy production of Ballantine’s Hard Fired a blend defined by the intense, double-charring of casks by Glasgow’s master coopers.

The Solution:

With Created by Fire we embraced the captivating allure of fire a raw, controlled force that mirrors the whisky’s bold flavor profile. We then partner with tattoo artist David Sena to create bespoke artwork using actual flames, embodying the soul of the spirit.