By You. For Them.

Problem:

‍Nike's personalisation tool has always been promoted as a platform for self-expression and creativity.

‍Opportunity:

‍Tap into Christmas as an opportunity to revamp the tool and turn Nike By You into the ideal destination for gifting your loved ones.
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Solution:

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‍What’s more to love than a personalised gift? The‘Show Them You Know Them’ campaign invites the community to take inspiration from their loved one's interests and create a custom pair of Nike shoes just for them.