For Your Pride

Problem: How can we provide the LGBTQIA+ community an opportunity to reflect and celebrate Pride in the absence of physical events?

‍Opportunity: Utilize TikTok as a platform for a month-long celebration.

‍Solution: Introducing #FreeToBe, a vibrant Pride campaign on TikTok. With a content-filled calendar, live stream events, engaging games, and new in-app creative effects, we empowered the LGBTQIA+ community to express themselves freely and celebrate their identities. #FreeToBe #ForYourPride invited everyone to feel empowered and embrace their true selves.