X360 & Kill Switch

A global tongue in cheek campaign to position HP as a lifestyle partner.

Credits

Client: HP
Photographer & Director: Maurice Hessen
Agency: MediaMonks

Goals

The Problem?

How do you sell tech features to "ad-blind" Millennials who ignore spec-sheets and traditional hardware marketing?

The Opportunity

Reposition HP as a lifestyle partner that understands the unpolished, intimate, and often messy reality of modern life.

The Solution

We ditched the jargon for humor and relatable "ugly" moments, showcasing the laptop’s versatility through the lens of human behavior.

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