Newbs Make-Up

Influencer activation for Neutrogena Limited Edition product Launch. YouTube & IG Video. Social posts. 💄💅🏾

Credits

Role: Lead Creative
Agency: MediaMonks
Client: Neutrogena

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Goals

Problem: The makeup industry is competitive and saturated.
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Opportunity: Promote Neutrogena wipes during Halloween festivity.
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Solution: We teamed up with makeup influencer Carli Bybel and her fiancé for a fun twist. We challenged him, a complete newbie to beauty, to recreate her talented girlfriend's makeup. Watch as the couple hilariously bickers while the fiance cancels his mistakes with the help of Neutrogena wipes.

Results: 8K Likes 191K View

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