Oui, Oui. Lillet.

The Problem?

How do you scale a heritage French aromatic wine in a modern competitive markets without losing its premium, artisanal soul?

The Solution.

We claimed the "Aperitivo Hour." tapping into the global shift toward lighter, social, and stylish daytime drinking by positioning Lillet as the ultimate aperitif.
The campaign Oui, Oui Lillet The French aperitif builds a chic and "unmistakably French" brand world through an Alphabet of Style. By pairing Lillet with iconic symbols the Beret, the Chalet, and the Ballet we created instant cultural shorthand for luxury.

‍