Show them you know them ❤️

Nike's personalization tool has always been promoted as a platform for self-expression and creativity. However, this Christmas, we decided to revamp the tool and launched the ‘Show Them You Know Them’ campaign, turning Nike By You into the ideal destination for gifting your loved ones. We created unique stories to inspire our community to take inspiration from their loved ones' interests and create a custom pair of Nike shoes just for them. By doing so, we aimed to demonstrate how simple, personal, and unique gifting with Nike By You can be - because nothing shows love more than a personalized gift during the holiday season ❤️.