To introduce Atelier Cologne's new fragrance with lemon ingredients on TikTok, we used the phrase "When life gives you lemons" and asked people to add their own twist to it, but with the total colour green - very popular amongst our audience. We started the campaign with a custom music track and created stickers for influencers to use in their videos. We worked with content creators of all sizes and categories to spread the word about the campaign. The campaign #MakeLemonIsland has a clear message: when life gives you lemons, make something great out of it!