#FreeToBe 🏳️‍🌈#ForYourPride 💜

In the context of being unable to celebrate Pride month in person, how do you provide the community with an opportunity to reflect on how far we've come, and how far we still need to go?
For Pride 2021, we created #FreeToBe an epic month-long celebration on TikTok that inspired creativity and bring joy to the LGBTQIA+ community. We designed the entire campaign calendar, for all TikTok social channels, during a content-filled month, with 4 live stream events with guests and entertaining games to engage with the community. From Introducing the next wave of LGBTQ+ TikTok Trailblazers to launching new in-app creative effects to a series of social assets to promote the event itself #FreeToBe #ForYourPride wanted you to feel empowered and free to truly be you.