Fresh Wear Spin 😍

Infallible Fresh Wear foundation transforms your skin, giving a unique twist to your look. The product itself offered a clever hook as its application generates an instant transformation, something that the TikTok community knows well. To put it to the test, we created a TikTok song with step-by-step instructions for the application, partnering with beauty influencers to sing and dance along. Our IG campaign highlighted benefits such as 24hr performance and SPF protection. FreshWearSpin was a massive success in the UK, reaching 3.8B views quickly. Users were highly engaged at a rate of 7% while the overall campaign