Beauty influencers campaign for L’Oreal Paris Italia. Film. Social. Tik Tok.
My Brows My Rules.
For the launch of 4 new products into the Italian market, L'Oreal Skinny Definer, UnbelievaBrow, BrowArtistXpert, and Micro Tattoo, we worked closely with four Italian content creators, @OksDane @NoaPlanas @Ceciliacantanaro @EEris each with her own unique style and vision.
Together we launched our film manifesto, while on Tik Tok our content creator challenged the community to brow-sync to a song!
We also amplified with IG content, 1.7 sec FB unskippable ads for more central product placement.
Role: Lead Creative Agency: MediaMonks Client: L’Oreal Paris Italia