michela nicchiotti
Creative, Art Director, Advertising

Created by Fire

A global campaign to launch Ballantine’s Hard Fire in new markets. Film. Digital. OOH.


Fire is more powerful than use, and it can led to disruption, but if you know how to tame it, fire can be a creative tool. CREATED BY FIRE is the campaign thought that launches Ballantine's Hard Fired in new markets. It is set to appeal to whisky drinkers seeking authenticity and craftsmanship in new Scotch styles. The cooper in Glasgow uses fire to create the smoky Scotch whisky, through a unique cask charring process, while tattoo artist David Sena uses fire to create art and, in this case a bespoke art piece for Ballantine’s Hard Fired.

The main launch film is followed by two behind the scenes with the artist and the coppers, various serving suggestion films for social media content and a striking key visual for OOH and POS.




Hard Fired on the Rocks

Smoked Pine & Pollen Honey Syrup

Hard Fired Apple

Agency: M&C Saatchi - Director: William Williamson for Archers Mark - Photographer: Stuart Miller - Client: Chivas Brothers Ltd.