A brand and awareness campaign for the launch of Toni & Guy products on the UK’s shelves. Social & YT
Project De:Clone 👯♂️
While everyone is wearing the same outfits our hair can show our unique individuality.
To launch Toni & Guy products we created Project De:Clone.
We kicked off with a brand film and amplified it with social content. Leveraging the London Fashion Week partnership we had an exclusive peek at the behind-the-scenes of the catwalks from Roksanda, Ashley Williams, and Vivienne Westwood's Red Label and inspired the community with De:Clone hairstyles look. The Texture, The volume, the twirls…have fun and start looking uniquely you.
Role: Lead Creative Director: Lawrence Blankenbyl for Pretzel Agency: M&C Saatchi Client: Toni & Guy