michela nicchiotti
Creative, Art Director, Advertising
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Dig Two Graves

Dig Two Graves

Launching the stealth game Metal Gear Solid V: The Phantom of Pain from Konami. Film. OOH. Digital.


Revenge lies at the core of the new game Metal Gear Solid V: The Phantom Pain. After Big Boss’s army has been destroyed in Ground Zero, he wakes up in a hospital, without an arm and under a new attack. He escapes from it and, with Ocelot, forms THE DIAMOND DOG seeking revenge for himself and all his lost souls; but revenge can turns you into your worst enemy. Dig Two Graves (a shortcut from “Before you embark on a journey of revenge dig two graves” - Confucius - ) unveils the journey of Big Boss in to the vicious hell, of Afghan war during Soviet occupation and Angola-Zaire territories during a civil war.

Dig Two Graves aims to release Metal Gear Solid V’s content in an exciting hide-and-seek style triggering the enthusiasm of hard core fans and new players.

PITCH WON. This has been my proudest moment since I've started working in advertising, as I have always wanted to work for the gaming market.

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I've set the look and feel and designed the various visual assets, (Adobe Photoshop) while the typography has been created by Simon Warden (Head of Design and Typography at M&C).

Above it's just a tiny percentage of the work presented that made us win the account. However, due to some changes, only few pieces were produced.

Role: Lead Creative Team, Concept, Art Direction & Design

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