michela nicchiotti
Creative, Art Director, Advertising
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Check Before You Travel

A poster campaign for Transport for London with data at its core. OOH. Data. Digital.

CHECK BEFORE YOU TRAVEL

Dinner with friends later? Meeting first thing on Monday morning? Check Before You Travel reminds us the importance of checking the latest transport network’s updates before leaving home, so we can stick to our plans.

After working on the concept, I’ve sourced and directed data artist Variable creating a series of posters and live data banners.

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Topic related 3D shapes have been wrapped with data sourced from the transport network.

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Agency: M&C Saatchi - Data Artist: Variable - Client: TFL. Role: Lead Creative Team, Concept & Art Direction